In-Person Program

5th Annual Super Marketing Conference 2015

Co-sponsored by Massachusetts Law Office Management Assistance Program (LOMAP) and the American Bar Association Law Practice Division (ABA)

2150341P01
Thursday, 6/4/2015, 9:00 am - 5:30 pm
MCLE, Milstein Hall, Boston
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Product Description

Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could 'hang shingles' and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.

What Works and Doesn’t Work: Online Law Firm Marketing in 2015
Larry Port, Rocket Matter LLC, Boca Raton
Surviving and Thriving in Social Media
Leigh McMillan, Avvo, Inc., Seattle
Top Tips for Marketing a New Law Practice Panel Discussion
Gabriel M. Cheong, Esq., Infinity Law Group, Quincy
Jeffrey M. Lally, Esq., Hub Law Group PC, Hanover
Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
Julie M. Tolek, Esq., Think Pink Law, Framingham
Lunchtime Speech: A Start-Up Marketing Success Story
Edward J. Walters, Fastcase, Inc., Washington
Online Law Firm Marketing Panel Discussion Larry Port
Larry Port, Rocket Matter LLC, Boca Raton
Taylor TenBrook, Rocket Matter LLC, Boca Raton
Panel on Social Media
Melissa A. Conner, Esq., Conner Law Offices, Boston
Jennifer Irvine, Bowditch & Dewey LLP, Boston
Victoria M. Santoro, Esq., Meehan, Boyle, Black & Bogdanow, PC, Boston
How Blogging Will Help You Realize Your Dreams
Kevin O'Keefe, LexBlog, Inc., Seattle
Niche Marketing Panel Discussion
Lisa R. Woodford, Paris Social Media Marketing, Shrewsbury
Robert G. Young, Esq., Bowditch & Dewey LLP, Framingham
Kevin O'Keefe, LexBlog, Inc., Seattle

Table of Contents

Faculty

Melissa A. Conner, Esq., Conner Law Offices, Boston
Justin L. Kelsey, Esq., Skylark Law & Mediation, PC, Framingham
Jeffrey M. Lally, Esq., Hub Law Group PC, Hanover
Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
Leigh McMillan, Avvo, Inc., Seattle
Kevin O'Keefe, LexBlog, Inc., Seattle
Larry Port, Rocket Matter LLC, Boca Raton
Victoria M. Santoro, Esq., Meehan, Boyle, Black & Bogdanow, PC, Boston
Taylor TenBrook, Rocket Matter LLC, Boca Raton
Julie M. Tolek, Esq., Think Pink Law, Framingham
Edward J. Walters, Fastcase, Inc., Washington
Lisa R. Woodford, Paris Social Media Marketing, Shrewsbury

Speaker(s)

In-Person Program
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