Product Description

New England's premier marketing conference returns for 2016, and it's even more super than last year. Get your annual marketing check-up with our local and national experts. We've got networking opportunities—we've got all the hot topics—we've got the best speakers. All we're missing is you!

Register today to:

• Step up your local search game
• Get your website right
• Control online reviews
• Crush content
• Strike the best profile 

Gold Sponsors:

Silver Sponsors:

Tabletop Sponsor:

In Collaboration With:

Marketing Partners:

• Association of Legal Administrators (ALA) • Attorney at Work • Barnstable County Bar Association • Boston Bar Association (BBA) • Franklin County Bar Association • Hampden County Bar Association • Hampshire County Bar Association • Massachusetts Bar Association (MBA) • Massachusetts Black Lawyers Association • Massachusetts Employment Lawyers Association • Massachusetts LGBTQ Bar Association • Social Law Library • Starting Out Solo (SOS) • Women’s Bar Association (WBA)

Agenda & Materials

• DAY ONE
• 9:00 – 9:30 A.M.

  Breakfast
• 9:30 – 10:30 A.M.

  Keynote Address by Crisp Video Group: 10 Ways to Attract New Clients with Legal Video

  on demand video Add to Cart

  Michael Mogill, Crisp Video Group , Atlanta
  
• 10:30 – 11:15 A.M.

  Panel: Managing Online Reviews

  on demand video Add to Cart

  Damian J. Turco, Esq., Turco Legal , Newburyport
  Karla M. Mansur, Esq., Mansur Law Group, P.C. , Concord
  Katy Goshtasbi, Puris Personal Brand Solutions , San Diego
  
• 11:15 – 11:45 A.M.

  Networking and Refreshment Break
• 11:45 – 12:30 P.M.

  Panel: Crushing Content Marketing

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  Justin L. Kelsey, Esq., Skylark Law & Mediation, PC , Southborough
  Kelli J. Proia, Esq., Lawducate , Lincoln
  Katy Goshtasbi, Puris Personal Brand Solutions , San Diego
  
• 12:30 – 1:30 P.M.

  Lunch (on your own)
• 1:30 – 2:30 P.M.

  Panel: Local Search Hero

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  Melissa A. Conner, Esq., Connor Law Offices , Charlestown
  Theodore M. DeBettencourt, Online Business Creators , Boston
  
• 2:30 – 3:00 P.M.

  Networking Reception
• DAY TWO
• 9:00 – 9:30 A.M.

  Breakfast
• 9:30 – 10:30 A.M.

  Keynote Address by FindLaw: Your Next Client Wants to Hire You—Now!

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  Mark Jacobsen, FindLaw , Saint Paul
  
• 10:30 – 11:15 A.M.

  Panel: Styling and Profiling

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  Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin , Boston
  Dan Lear, Avvo, Inc. , Seattle
  Elizabeth H. Munnell, J.D., EHMunnell , Cambridge
  
• 11:15 – 11:45 A.M.

  Networking and Refreshment Break
• 11:45 – 12:45 P.M.

  Keynote Address by How to Manage a Small Law Firm: Know your Market

  on demand video Add to Cart

  Christopher T. Anderson, How to Manage a Small Law Firm , Miami
  
• 12:45 – 1:45 P.M.

  Lunch (on your own)
• 1:45 – 2:30 P.M.

  Panel: Websites, Well-Done

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  Alan J. Klevan, Esq., Law Offices of Alan J. Klevan, P.C. , Framingham
  Steven M. Ayr, Esq., Casner & Edwards LLP , Boston
  Vedran Solaja,
  
• 2:30 – 3:00

  Networking Reception

Please Note

MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

Cochairs

Faculty