5th Annual Super Marketing Conference 2015
Co-sponsored by Massachusetts Law Office Management Assistance Program (LOMAP) and the American Bar Association Law Practice Division (ABA)
- Product Number: 2150341P01
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Product Description
Product Description
Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could 'hang shingles' and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.
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Agenda
Agenda & Materials
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What Works and Doesn’t Work: Online Law Firm Marketing in 2015
on demand video Add to CartLarry Port, Rocket Matter LLC , Boca Raton
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Top Tips for Marketing a New Law Practice Panel Discussion
on demand video Add to CartGabriel Cheong, Esq., Infinity Law Group LLC , Quincy
Jeffrey M. Lally, Esq., Hub Law Group PC , Hanover
Melissa A. Levine-Piro, Esq., Hera Law Group , Maynard
Julie M. Tolek, Esq., Dilworth IP , New Haven
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Lunchtime Speech: A Start-Up Marketing Success Story
on demand video Add to CartEdward J. Walters, Fastcase, Inc. , Washington
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Online Law Firm Marketing Panel Discussion Larry Port
on demand video Add to CartLarry Port, Rocket Matter LLC , Boca Raton
Taylor TenBrook, Rocket Matter LLC , Boca Raton
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Panel on Social Media
on demand video Add to CartMelissa A. Conner, Esq., Connor Law Offices , Charlestown
Jennifer Irvine, Bowditch & Dewey LLP , Framingham
Victoria M. Santoro Mair, Esq., Sweeney Merrigan Law LLP , Boston
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Niche Marketing Panel Discussion
on demand video Add to CartLisa R. Woodford, Paris Social Media Marketing , Shrewsbury
Robert G. Young, Esq., Bowditch & Dewey LLP , Framingham
Kevin O'Keefe,
Please Note
MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.
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