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What Every Business Lawyer Needs to Know About the Media Law Maze

New media, technologies and opportunities—keeping your business clients out of new trouble

  • Product Number: 2180021P01
  • CLE Credits, earn up to:
    3 substantive credits, 0 ethics credits CLE Credit Note
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  • Product Description
  • Agenda & Materials
  • Faculty
  • Product Description

    Product Description

    New media and new technologies have fueled new business opportunities for clients at dizzying speed. Clients are often forced to adopt new marketing and business strategies using new technologies overnight, or risk being a step behind their competitors. While the business opportunities may appear endless, business exposure to significant legal risk is equally pervasive. Whether representing a small, closely held business, or a multi-national conglomerate, business lawyers must understand the new business economy and the legal perils that permeate it.

    The faculty discuss the legal implications associated with emerging media and technology that businesses are using to elevate their brand. They explore compliant uses of “Native Advertising,” as well as how not to draw the attention of the FTC when using testimonials and endorsements, copyright fair use, open source software perils, and how to live on the razor’s edge of data collection without running afoul of state and federal regulations. The speed of new technologies coming to market to help businesses expand their brand is ever increasing; the business lawyer’s toolbox needs to keep pace. This new program helps you stay up-to-speed with client innovations while avoiding legal speed bumps. Bring your questions and join the conversation!

  • Agenda

    Agenda & Materials

    Please Note

    MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

  • Faculty

    Chair

    Peter J. Caruso, Jr., Esq., Caruso & Caruso LLP, Andover

    Faculty

    Kathryn D. Stone, Esq., Prince Lobel Tye LLP, Boston
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