Cultivating Referrals & Developing Your Network
Grow your revenue in a systematic way
- Product Number: 2190172P01
CLE Credits, earn up to:
3 substantive credits, 0 ethics credits CLE Credit Note
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Marketing a modern law firm is a whole new ballgame. Consumers are pickier than ever before, and have more choices than ever before. Lawyers have traditionally relied on networking and personal referrals to drive business, but the way those channels are best accessed has changed. This concentrated and thorough program offers a lively and detailed discussion of the many ways that law firms can reconstruct traditional marketing tactics for the social media age.
This program helps you to take your networking game up a notch. Experienced practitioners with proven business marketing chops walk you through the steps you need to take and the moves you need to make to supplement traditional networking and referral building tactics with new-school concepts like content marketing, lawyer profile services, Slack channels, branded networks, and social media.
Attend, and get all the information you need to market your law firm in an effective and ethical fashion. If you want to keep doing what has worked in marketing your practice, while also opening up your marketing to non-traditional avenues, we’ve got you covered.
Agenda & Materials
Making the Most Out of Traditional Networking
The Continuing Value of Referral Marketing
Building a Brand
Building an Online Referral Network
Creating an Online Presence
Leveraging Content Marketing
Being Social, Online and Offline
Ethical Issues for Lawyer Advertising and Referrals
"Ask the Experts" Q&A Session
MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.
- $112.50 - MCLE Sponsor Member
- $93.75 - New Lawyer
- $93.75 - Pending Admittee
- $93.75 - Law Student
- $93.75 - Paralegal
- $125.00 - All Others