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Cultivating Referrals & Developing Your Network

Grow your revenue in a systematic way

  • Product Number: 2190172P01
  • CLE Credits, earn up to:
    3 substantive credits, 0 ethics credits CLE Credit Note
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Audio CD
Made to order; please allow up to 2 weeks for delivery. No supporting materials included. $125.00; Sponsor Members $112.50; New Lawyers $93.75
Printed program materials
Printed Program Materials PREORDER: Add to Cart
pages in 1 volume. $105.00; Sponsor Members $94.50; New Lawyers $78.75
On Demand video and audio
On demand video and audio recordings
Available for purchase after Tuesday, 4/9/2019 for instant access to this program.
  • Product Description
  • Agenda & Materials
  • Faculty
  • Pricing
  • Product Description

    Product Description

    Marketing a modern law firm is a whole new ballgame. Consumers are pickier than ever before, and have more choices than ever before. Lawyers have traditionally relied on networking and personal referrals to drive business, but the way those channels are best accessed has changed. This concentrated and thorough program offers a lively and detailed discussion of the many ways that law firms can reconstruct traditional marketing tactics for the social media age.

    This program helps you to take your networking game up a notch. Experienced practitioners with proven business marketing chops walk you through the steps you need to take and the moves you need to make to supplement traditional networking and referral building tactics with new-school concepts like content marketing, lawyer profile services, Slack channels, branded networks, and social media.

    Attend, and get all the information you need to market your law firm in an effective and ethical fashion. If you want to keep doing what has worked in marketing your practice, while also opening up your marketing to non-traditional avenues, we’ve got you covered.

  • Agenda

    Agenda & Materials

    • Making the Most Out of Traditional Networking

    • The Continuing Value of Referral Marketing

    • Building a Brand

    • Building an Online Referral Network

    • Creating an Online Presence

    • Leveraging Content Marketing

    • Being Social, Online and Offline

    • Ethical Issues for Lawyer Advertising and Referrals

    • "Ask the Experts" Q&A Session

    Please Note

    MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

  • Faculty

    Chair

    Jared D. Correia, Esq., Red Cave Law Firm Consulting, Beverly

    Faculty

    Victoria M. Santoro Mair, Esq., Meehan, Boyle, Black & Bogdanow, PC, Boston
  • Pricing

    Fees

    • $112.50 - MCLE Sponsor Member
    • $93.75 - New Lawyer
    • $93.75 - Pending Admittee
    • $93.75 - Law Student
    • $93.75 - Paralegal
    • $125.00 - All Others