Obtaining, Using and Protecting Trademarks

This handy primer is a step-by-step guide to developing a trademark management system. Use it to expand your knowledge of the various types of marks and their relative registerability; how to perform a trademark search and clearance; how to apply for and register a trademark; proper use and maintenance of trademarks and the methods for enforcing those trademarks. Sample forms round out this practice tool—use them as you develop your own trademark management system.

• September 2017

  Dear Subscriber:

  Thank you for choosing to keep your volume of Obtaining, Using, and Protecting Trademarks up to date with this 2017 edition. Inside, you will find the following:

  • See Chapter 2 for two new checklists. The first provides an aid in determining the nature of a client's need for intellectual property legal services; the second provides details to consider relative to information-gathering at the client intake stage of representation.

  • See Chapter 3 for a checklist for examining a proposed trademark. This tool helps to ensure that counsel reviews a client's idea carefully prior to taking action. Chapter 3 also features a checklist of considerations for ex parte trademark cases.

  • See Chapter 4 for a good example of a simple cease-and-desist letter. Chapter 5 provides a checklist of elements that are essential considerations in the drafting of such letters.

  • See Chapter 8 for a brief discussion of the European Union's treatment of trademarks that cannot be graphically reproduced.

  We at MCLE trust that you may find this material useful in your trademark practice, and valuable in maintaining your law library.

  Cordially,

  Maryanne G. Jensen, Esq., MCLE Director of Publications