Help

5th Annual Super Marketing Conference 2015

Co-sponsored by Massachusetts Law Office Management Assistance Program (LOMAP) and the American Bar Association Law Practice Division (ABA)

Choose Date/Location:

Also Available:
MP3 Download
MP3 Download Add to Cart
Includes downloadable supporting materials. $135.00; Sponsor Members $121.50; New Lawyers $101.25
Ondemand Webcast
On Demand Webcast Add to Cart
Includes downloadable supporting materials. $135.00; Sponsor Members $121.50; New Lawyers $101.25
On Demand video and audio
Related eLectures
See Agenda below to purchase individual video segments from this program. Price per video: $50.00; Sponsor Members $45.00; New Lawyers $37.50
  • Product Description
  • Agenda & Materials
  • Faculty
  • Product Description

    Product Description

    Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could 'hang shingles' and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.

  • Agenda

    Agenda & Materials

    • What Works and Doesn’t Work: Online Law Firm Marketing in 2015

      eLecture Add to Cart
      Larry Port, Rocket Matter LLC , Boca Raton
    • Surviving and Thriving in Social Media

      eLecture Add to Cart
      Leigh McMillan, Avvo, Inc. , Seattle
    • Top Tips for Marketing a New Law Practice Panel Discussion

      eLecture Add to Cart
      Gabriel Cheong, Esq., Infinity Law Group LLC , Quincy
      Jeffrey M. Lally, Esq., Hub Law Group PC , Hanover
      Melissa A. Levine-Piro, Esq., Levine-Piro Law , Maynard
      Julie M. Tolek, Esq., Think Pink Law , Southborough
    • Lunchtime Speech: A Start-Up Marketing Success Story

      eLecture Add to Cart
      Edward J. Walters, Fastcase, Inc. , Washington
    • Online Law Firm Marketing Panel Discussion Larry Port

      eLecture Add to Cart
      Larry Port, Rocket Matter LLC , Boca Raton
      Taylor TenBrook, Rocket Matter LLC , Boca Raton
    • Panel on Social Media

      eLecture Add to Cart
      Melissa A. Conner, Esq., Connor Law Offices , Charlestown
      Jennifer Irvine, Bowditch & Dewey LLP , Framingham
      Victoria M. Santoro Mair, Esq., Meehan, Boyle, Black & Bogdanow, PC , Boston
    • How Blogging Will Help You Realize Your Dreams

      eLecture Add to Cart
      Kevin O'Keefe, LexBlog, Inc. , Seattle
    • Niche Marketing Panel Discussion

      eLecture Add to Cart
      Lisa R. Woodford, Paris Social Media Marketing , Shrewsbury
      Robert G. Young, Esq., Bowditch & Dewey LLP , Framingham
      Kevin O'Keefe, LexBlog, Inc. , Seattle

    Please Note

    MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

  • Faculty

    Faculty

    Melissa A. Conner, Esq., Connor Law Offices, Charlestown
    Jeffrey M. Lally, Esq., Hub Law Group PC, Hanover
    Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
    Leigh McMillan, Avvo, Inc., Seattle
    Kevin O'Keefe, LexBlog, Inc., Seattle
    Larry Port, Rocket Matter LLC, Boca Raton
    Victoria M. Santoro Mair, Esq., Meehan, Boyle, Black & Bogdanow, PC, Boston
    Taylor TenBrook, Rocket Matter LLC, Boca Raton
    Julie M. Tolek, Esq., Think Pink Law, Southborough
    Edward J. Walters, Fastcase, Inc., Washington
    Lisa R. Woodford, Paris Social Media Marketing, Shrewsbury