Product Description

Law firm marketing, in 2015, is a whole different ball of wax—especially compared to what it was, even five years ago. Before web-based marketing mastered the public consciousness, lawyers could 'hang shingles' and expect client traffic to commence; law firms could place advertisements in paper publications, without ever reconsidering self-publication alternatives; attorneys viewed websites as luxuries. The rise of the internet, most especially social media, has led to a sea change in the way in which professionals market their services. Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence. Time was, lawyers could count their marketing efforts on one hand; but, modern law firm marketing is a Hydra. The question is how to master the beast, and convert it into an efficient selling machine.

Agenda & Materials

• What Works and Doesn’t Work: Online Law Firm Marketing in 2015

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  Larry Port, Rocket Matter LLC , Boca Raton
  

• Surviving and Thriving in Social Media

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  Leigh McMillan,
  

• Top Tips for Marketing a New Law Practice Panel Discussion

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  Gabriel Cheong, Esq., Infinity Law Group LLC , Quincy
  Jeffrey M. Lally, Esq., Hub Law Group PC , Hanover
  Melissa A. Levine-Piro, Esq., Hera Law Group , Maynard
  Julie M. Tolek, Esq., Dilworth IP , New Haven
  

• Lunchtime Speech: A Start-Up Marketing Success Story

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  Edward J. Walters, Fastcase, Inc. , Washington
  

• Online Law Firm Marketing Panel Discussion Larry Port

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  Larry Port, Rocket Matter LLC , Boca Raton
  Taylor TenBrook, Rocket Matter LLC , Boca Raton
  

• Panel on Social Media

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  Melissa A. Conner, Esq., Connor Law Offices , Charlestown
  Jennifer Irvine, Bowditch & Dewey LLP , Framingham
  Victoria M. Santoro Mair, Esq., Sweeney Merrigan Law LLP , Boston
  

• How Blogging Will Help You Realize Your Dreams

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  Kevin O'Keefe,
  

• Niche Marketing Panel Discussion

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  Lisa R. Woodford, Paris Social Media Marketing , Shrewsbury
  Robert G. Young, Esq., Bowditch & Dewey LLP , Framingham
  Kevin O'Keefe,
  

Faculty