Product Description

It used to be that you could just hang out a shingle and clients would be attracted to your practice. Now, it's a different world—one saturated with lawyers, many of whom are looking for the same clients that you are.

There is good news. Thanks to the prominence of social media, the explosion of publication media and the wealth of self-publication tools out there, you can get the word out about what you do in a staggering number of ways. How do you take advantage of these options? By building an appealing and consistent brand for your law firm.

Join MCLE and Massachusetts Law Office Management Assistance Program (LOMAP) for an exciting new lunchtime legal marketing series that offers solo and small firm practitioners tips on how to build their legal practice through innovative branding and marketing. Designed to fit easily into your workday, these hour-long sessions provide a wealth of tips on how to get your law firm's name out there and how to get clients.

During this inaugural lunchtime program, experts teach you proven methods for developing the right message about your personalized services. Learn how to create your brand and make it resonate with potential clients.

Agenda & Materials

• Branding Basics

  on demand video Add to Cart

  Julie M. Tolek, Esq., Dilworth IP , New Haven
  

• Rebranding the Law Firm

  on demand video Add to Cart

  Sofia S. Lingos, Esq., Trident Legal LLC , Boston
  

Faculty