Blogging for Engagement—Lunch Hour Legal Marketing: Live!
Expert marketing advice for solo and small-firm lawyers
- Product Number: 2150395P01
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CLE Credits, earn up to:
1 substantive credits, 0 ethics credits CLE Credit Note -
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Product Description
Product Description
For years, successful lawyers have sold their services by showing their expertise in a particular practice area. With the advent of blogging and social media, the ability of lawyers to use information they've written to market themselves has grown.
Many solo and small firms know know that it is helpful to use blogs to create content and social media to distribute that content—but how do you blog effectively? What makes potential clients actually read your blog and decide to hire you?
Join MCLE and Massachusetts Law Office Management Assistance Program (LOMAP) for an exciting new lunchtime legal marketing series that offers solo and small firm practitioners tips on how to build their legal practice through innovative branding and marketing. Designed to fit easily into your workday, these hour-long sessions provide a wealth of tips on how to get your law firm's name out there and how to get clients.
At this lunchtime program, experts show you how consistent blogging that is focused on addressing the questions and concerns of client and referral sources can help you to build an audience, and also how to allow for creativity and a personal flavor. Learn how you can quickly grow a following for your blog and make the most of this marketing opportunity.
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