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7th Annual Super Marketing Conference 2017

Fearless marketing—do the things you thought you couldn’t

  • Product Number: 2170472P01
  • CLE Credits, earn up to:
    7 substantive credits, 0 ethics credits CLE Credit Note
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  • Product Description
  • Agenda & Materials
  • Faculty
  • Product Description

    Product Description

    New England’s premier marketing Conference returns for 2017. This year, we help you begin marketing you never thought you could do. We focus on attorneys who are responsible for it all—from business development to managing your practice and beyond—who benefit from this hands-on workshop with top marketing experts. Attend this year’s Conference and leave with tangible marketing strategies to implement in your own practice.

    Register today to:

    • Learn the Latest Marketing Trends for Law Firms
    • Convert Prospects into Clients
    • Amplify Your Social Media Audience
    • Make Networking an Indispensable Tool
    • Gain Valuable Insights from Analytics
    • Bonus: One-on-One "Ask the Experts" Sessions

    Gold Sponsors:

    Silver Sponsors:

    Tabletop Sponsors:

    In Collaboration With:

     Promotional Partners:

    Attleboro Bar Association • Boston Bar Association • Franklin County Bar Association • Greater Newburyport Bar Association • Hampden County Bar Association • Hampshire County Bar Association • Massachusetts Bar Association • Massachusetts Collaborative Law Council • North Shore Women Lawyers' Association • Women’s Bar Association • Social Law Library • Starting Out Solo

     

  • Agenda

    Agenda & Materials

    • June 22, 2017

      Day One: Getting Clients to the Door

    • 8:30 a.m. - 9:00 a.m.

      Registration and Breakfast

    • 9:00 a.m. - 9:15 a.m.

      Conference Kick-Off

      eLecture Add to Cart
    • 9:15 a.m. - 10:15 a.m.

      Breakfast Panel:

      eLecture Add to Cart
      Practical Marketing: Stories from the Trenches
      Katy Goshtasbi, Puris Personal Brand Solutions , San Diego
      Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin , Boston
      Sofia S. Lingos, Esq., Trident Legal LLC , Boston
      Melissa A. Levine-Piro, Esq., Levine-Piro Law , Maynard
    • 10:15 a.m. - 11:00 a.m.

      Keynote Address:

      eLecture Add to Cart
      Using Digital Marketing to Court the Right Clients:
      Strategies to Grow Your Business Online
      Lance Bachmann, 1SEO , Bristol
    • 11:00 a.m. - 11:20 a.m.

      Meet the Sponsors and Win Prizes

    • 11:20 a.m. - 12:10 p.m.

      Workshop A:

      eLecture Add to Cart
      Harnessing the Rewards of Social Media:
      A Guide to Stretching Your Reach
      Deborah Scaringi, Scaringi Marketing , Southborough
    • 12:10 p.m. - 1:00 p.m.

      Workshop B:

      eLecture Add to Cart
      The Dos and Don’ts of Content Posting
      Jennifer Schaller, The National Law Review , Western Springs
    • 1:00 p.m. - 1:15 p.m.

      Box Lunch

    • 1:15 p.m. - 2:00 p.m.

      Lunch Keynote: Google Does Not Trust You

      eLecture Add to Cart
      Zachary Thompson
    • 2:00 p.m. - 2:50 p.m.

      Workshop C:

      eLecture Add to Cart
      Optimizing Your Online Reputation and Credibility
      Brian Farrell, Martindale-Hubbell , New Providence
    • 2:50 p.m. - 3:40 p.m.

      Workshop D:

      eLecture Add to Cart
      Successful Intentional Networking
      Justin L. Kelsey, Esq., Skylark Law & Mediation, PC , Southborough
    • 3:40 p.m. - 5:00 p.m.

      Facilitated Networking and Reception, sponsored by Digital WarRoom


    • June 23, 2017


      Day Two: Getting Clients in the Door

    • 9:00 a.m. - 9:30 a.m.

      Breakfast and Meet the Sponsors

    • 9:30 a.m. - 10:15 a.m.

      Keynote Address:

      eLecture Add to Cart
      Stand Out Online and Attract New Clients
      Ben Kreaden
    • 10:15 a.m. - 11:05 a.m.

      Workshop A:

      eLecture Add to Cart
      The Friendliest Contract Ever
      Charity Anastasio, AILA Practice & Professionalism Center , Washington
    • 11:05 a.m. - 11:20 a.m.

      Meet the Sponsors and Win Prizes

    • 11:20 a.m. - 12:35 p.m.

      Workshop B:

      eLecture Add to Cart
      Actionable Analytics for Law Firms
      Gyi Tsakalakis, AttorneySync , Chicago
    • 12:35 p.m. - 1:35 p.m.

      Lunch with the Sponsors

    • 1:35 p.m. - 2:25 p.m.

      Workshop C:

      eLecture Add to Cart
      Start with Trust: How to Develop Client Relationships That
      Drive Word-of-Mouth Referrals
      Christina Burns, Ruby Receptionists , Portland
    • 2:25 p.m. - 3:15 p.m.

      Workshop D:

      eLecture Add to Cart
      Why Publishing Matters to Law Firms
      Mark J.H. Fretz, Radius Book Group , New York
    • 3:15 p.m. - 4:00 p.m.

      Panel:

      eLecture Add to Cart
      Now What? Putting It to Work for Your Firm

    Please Note

    MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

  • Faculty

    Chair

    Heidi S. Alexander, Esq., Massachusetts Law Office Management Assistance Program (LOMAP), Boston

    Faculty

    Charity Anastasio, AILA Practice & Professionalism Center, Washington
    Lance Bachmann, 1SEO, Bristol
    Christina Burns, Ruby Receptionists, Portland
    Brian Farrell, Martindale-Hubbell, New Providence
    Mark J.H. Fretz, Radius Book Group, New York
    Katy Goshtasbi, Puris Personal Brand Solutions, San Diego
    Bryon C. Herpel, Director of Sales - East, Philadelphia
    Ben Kreaden, Oakland
    Susan Letterman White, JD, MS, Massachusetts Law Office Management Assistance Program (LOMAP), Boston
    Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
    Sofia S. Lingos, Esq., Trident Legal LLC, Boston
    Deborah Scaringi, Scaringi Marketing, Southborough
    Jennifer Schaller, The National Law Review, Western Springs
    Gyi Tsakalakis, AttorneySync, Chicago
    Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin, Boston