Product Description

New England’s premier marketing Conference returns for 2017. This year, we help you begin marketing you never thought you could do. We focus on attorneys who are responsible for it all—from business development to managing your practice and beyond—who benefit from this hands-on workshop with top marketing experts. Attend this year’s Conference and leave with tangible marketing strategies to implement in your own practice.

Register today to:

• Learn the Latest Marketing Trends for Law Firms
• Convert Prospects into Clients
• Amplify Your Social Media Audience
• Make Networking an Indispensable Tool
• Gain Valuable Insights from Analytics
• Bonus: One-on-One "Ask the Experts" Sessions

Gold Sponsors:

Silver Sponsors:

Tabletop Sponsors:

In Collaboration With:

 Promotional Partners:

Attleboro Bar Association • Boston Bar Association • Franklin County Bar Association • Greater Newburyport Bar Association • Hampden County Bar Association • Hampshire County Bar Association • Massachusetts Bar Association • Massachusetts Collaborative Law Council • North Shore Women Lawyers' Association • Women’s Bar Association • Social Law Library • Starting Out Solo

Agenda & Materials

• June 22, 2017

  Day One: Getting Clients to the Door
• 8:30 a.m. - 9:00 a.m.

  Registration and Breakfast
• 9:00 a.m. - 9:15 a.m.

  Conference Kick-Off

  eLecture Add to Cart
• 9:15 a.m. - 10:15 a.m.

  Breakfast Panel:

  eLecture Add to Cart

  Practical Marketing: Stories from the Trenches

  Katy Goshtasbi, Puris Personal Brand Solutions , San Diego
  Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin , Boston
  Sofia S. Lingos, Esq., Trident Legal LLC , Boston
  Melissa A. Levine-Piro, Esq., Hera Law Group , Maynard
  
• 10:15 a.m. - 11:00 a.m.

  Keynote Address:

  eLecture Add to Cart

  Using Digital Marketing to Court the Right Clients:
  Strategies to Grow Your Business Online

  Lance Bachmann, 1SEO , Bristol
  
• 11:00 a.m. - 11:20 a.m.

  Meet the Sponsors and Win Prizes
• 11:20 a.m. - 12:10 p.m.

  Workshop A:

  eLecture Add to Cart

  Harnessing the Rewards of Social Media:
  A Guide to Stretching Your Reach

  Deborah Scaringi, Scaringi Marketing , Southborough
  
• 12:10 p.m. - 1:00 p.m.

  Workshop B:

  eLecture Add to Cart

  The Dos and Don’ts of Content Posting

  Jennifer Schaller, The National Law Review , Western Springs
  
• 1:00 p.m. - 1:15 p.m.

  Box Lunch
• 1:15 p.m. - 2:00 p.m.

  Lunch Keynote: Google Does Not Trust You

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  Zachary Thompson, , Sanger
  
• 2:00 p.m. - 2:50 p.m.

  Workshop C:

  eLecture Add to Cart

  Optimizing Your Online Reputation and Credibility

  Brian Farrell, Martindale-Hubbell , New Providence
  
• 2:50 p.m. - 3:40 p.m.

  Workshop D:

  eLecture Add to Cart

  Successful Intentional Networking

  Justin L. Kelsey, Esq., Skylark Law & Mediation, PC , Southborough
  
• 3:40 p.m. - 5:00 p.m.

  Facilitated Networking and Reception, sponsored by Digital WarRoom
• 
  June 23, 2017

  
  Day Two: Getting Clients in the Door
• 9:00 a.m. - 9:30 a.m.

  Breakfast and Meet the Sponsors
• 9:30 a.m. - 10:15 a.m.

  Keynote Address:

  eLecture Add to Cart

  Stand Out Online and Attract New Clients

  Ben Kreaden, , Oakland
  
• 10:15 a.m. - 11:05 a.m.

  Workshop A:

  eLecture Add to Cart

  The Friendliest Contract Ever

  Charity Anastasio, American Immigration Lawyers Association , Washington
  
• 11:05 a.m. - 11:20 a.m.

  Meet the Sponsors and Win Prizes
• 11:20 a.m. - 12:35 p.m.

  Workshop B:

  eLecture Add to Cart

  Actionable Analytics for Law Firms

  Gyi Tsakalakis, Esq., AttorneySync , Chicago
  
• 12:35 p.m. - 1:35 p.m.

  Lunch with the Sponsors
• 1:35 p.m. - 2:25 p.m.

  Workshop C:

  eLecture Add to Cart

  Start with Trust: How to Develop Client Relationships That
  Drive Word-of-Mouth Referrals

  Christina Burns, Ruby Receptionists , Portland
  
• 2:25 p.m. - 3:15 p.m.

  Workshop D:

  eLecture Add to Cart

  Why Publishing Matters to Law Firms

  Mark J.H. Fretz, Radius Book Group , New York
  
• 3:15 p.m. - 4:00 p.m.

  Panel:

  eLecture Add to Cart

  Now What? Putting It to Work for Your Firm

Please Note

MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

Chair

Faculty