In-Person Program

7th Annual Super Marketing Conference 2017

Fearless marketing—do the things you thought you couldn’t

2170472P01
Thursday, 6/22 & Friday, 6/23/2017, 9:00 am - 3:00 pm
MCLE Conference Center, Ten Winter Place, Boston, Boston
7 substantive credits, 0 ethics credits
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Product Description

New England’s premier marketing Conference returns for 2017. This year, we help you begin marketing you never thought you could do. We focus on attorneys who are responsible for it all—from business development to managing your practice and beyond—who benefit from this hands-on workshop with top marketing experts. Attend this year’s Conference and leave with tangible marketing strategies to implement in your own practice.

Register today to:

  • Learn the Latest Marketing Trends for Law Firms
  • Convert Prospects into Clients
  • Amplify Your Social Media Audience
  • Make Networking an Indispensable Tool
  • Gain Valuable Insights from Analytics
  • Bonus: One-on-One "Ask the Experts" Sessions

Gold Sponsors:

Silver Sponsors:

Tabletop Sponsors:

In Collaboration With:

 Promotional Partners:

Attleboro Bar Association • Boston Bar Association • Franklin County Bar Association • Greater Newburyport Bar Association • Hampden County Bar Association • Hampshire County Bar Association • Massachusetts Bar Association • Massachusetts Collaborative Law Council • North Shore Women Lawyers' Association • Women’s Bar Association • Social Law Library • Starting Out Solo

 

June 22, 2017
Day One: Getting Clients to the Door
8:30 a.m. - 9:00 a.m.
Registration and Breakfast
9:00 a.m. - 9:15 a.m.
Conference Kick-Off
9:15 a.m. - 10:15 a.m.
Breakfast Panel:
Practical Marketing: Stories from the Trenches
Katy Goshtasbi, Puris Personal Brand Solutions, San Diego
Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin, Boston
Sofia S. Lingos, Esq., Trident Legal LLC, Boston
Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
10:15 a.m. - 11:00 a.m.
Keynote Address:
Using Digital Marketing to Court the Right Clients:
Strategies to Grow Your Business Online
Lance Bachmann, 1SEO, Bristol
11:00 a.m. - 11:20 a.m.
Meet the Sponsors and Win Prizes
11:20 a.m. - 12:10 p.m.
Workshop A:
Harnessing the Rewards of Social Media:
A Guide to Stretching Your Reach
Deborah Scaringi, Scaringi Marketing, Southborough
12:10 p.m. - 1:00 p.m.
Workshop B:
The Dos and Don’ts of Content Posting
Jennifer Schaller, The National Law Review, Western Springs
1:00 p.m. - 1:15 p.m.
Box Lunch
1:15 p.m. - 2:00 p.m.
Lunch Keynote: Google Does Not Trust You
Zachary Thompson
2:00 p.m. - 2:50 p.m.
Workshop C:
Optimizing Your Online Reputation and Credibility
Brian Farrell, Martindale-Hubbell, New Providence
2:50 p.m. - 3:40 p.m.
Workshop D:
Successful Intentional Networking
Justin L. Kelsey, Esq., Skylark Law & Mediation, PC, Framingham
3:40 p.m. - 5:00 p.m.
Facilitated Networking and Reception, sponsored by Digital WarRoom

June 23, 2017

Day Two: Getting Clients in the Door
9:00 a.m. - 9:30 a.m.
Breakfast and Meet the Sponsors
9:30 a.m. - 10:15 a.m.
Keynote Address:
Stand Out Online and Attract New Clients
Ben Kreaden
10:15 a.m. - 11:05 a.m.
Workshop A:
The Friendliest Contract Ever
Charity Anastasio, Maryland State Bar Association, Law Office Management Assistance , Baltimore
11:05 a.m. - 11:20 a.m.
Meet the Sponsors and Win Prizes
11:20 a.m. - 12:35 p.m.
Workshop B:
Actionable Analytics for Law Firms
Gyi Tsakalakis, AttorneySync, Chicago
12:35 p.m. - 1:35 p.m.
Lunch with the Sponsors
1:35 p.m. - 2:25 p.m.
Workshop C:
Start with Trust: How to Develop Client Relationships That
Drive Word-of-Mouth Referrals
Christina Burns, Ruby Receptionists, Portland
2:25 p.m. - 3:15 p.m.
Workshop D:
Why Publishing Matters to Law Firms
Mark J.H. Fretz, Radius Book Group, New York
3:15 p.m. - 4:00 p.m.
Panel:
Now What? Putting It to Work for Your Firm

Table of Contents

Chair

Heidi S. Alexander, Esq., Massachusetts Law Office Management Assistance Program (LOMAP), Boston

Faculty

Charity Anastasio, Maryland State Bar Association, Law Office Management Assistance , Baltimore
Lance Bachmann, 1SEO, Bristol
Christina Burns, Ruby Receptionists, Portland
Brian Farrell, Martindale-Hubbell, New Providence
Mark J.H. Fretz, Radius Book Group, New York
Katy Goshtasbi, Puris Personal Brand Solutions, San Diego
Bryon C. Herpel, Director of Sales - East, Philadelphia
Justin L. Kelsey, Esq., Skylark Law & Mediation, PC, Framingham
Ben Kreaden, Oakland
Susan Letterman White, JD, MS, Massachusetts Law Office Management Assistance Program (LOMAP), Boston
Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
Sofia S. Lingos, Esq., Trident Legal LLC, Boston
Deborah Scaringi, Scaringi Marketing, Southborough
Jennifer Schaller, The National Law Review, Western Springs
Gyi Tsakalakis, AttorneySync, Chicago
Matthew M. Yospin, Esq., Law Office of Matthew M. Yospin, Boston

Speaker(s)

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Nonmembers   Sponsor Members New Lawyers
On Demand Webcast: 7th Annual Super Marketing Conference 2017 $120.00 $60.00 $60.00
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