Loading contents...


Not found...

Print Book

Obtaining, Using and Protecting Trademarks

Essential IP skills for the business lawyer

General Info

350 pages in 1 volume (printed book)
3rd Edition 2017
© 2017 MCLE, Inc.
add to cart

Product Description

This handy primer is a step-by-step guide to developing a trademark management system. Use it to expand your knowledge of the various types of marks and their relative registerability; how to perform a trademark search and clearance; how to apply for and register a trademark; proper use and maintenance of trademarks and the methods for enforcing those trademarks. Sample forms round out this practice tool—use them as you develop your own trademark management system.

Table of Contents

expand all | collapse all
Chapter 1 - Types of Intellectual Property (Buy Chapter)
Chapter 2 - Interviewing the Client (Buy Chapter)
Chapter 3 - Conducting a Search (Buy Chapter)
Chapter 4 - Filing and Prosecuting the Application (Buy Chapter)
Chapter 5 - Trademark Enforcement (Buy Chapter)
Chapter 6 - Selected Issues (Buy Chapter)
Chapter 7 - U.S. Customs and Border Protection (CBP) (Buy Chapter)
Chapter 8 - The European Union Trade Mark (Buy Chapter)
Appendix - Resources Pertinent to Trademark Practice (Buy Chapter)



Dale C. Kerester, Esq., Landay Leblang Stern, Boston
William E. O'Brien, Esq., Law Office of William E. O'Brien, Westborough
Dr. Alexander Theis, von Kreisler Selting Werner, Cologne



Nonmembers   Sponsor Members New Lawyers
Print Book (printed book) $145.00 $130.50 $108.75
eBook (PDF, MOBI, or EPUB) $145.00 $130.50 $108.75
eArticle (purchased individually) $28.00 $25.00 $18.75
eForm (purchased individually) $18.00 $15.00 $13.50
Online Library (view online) With MCLE OnlinePass® subscription only

With MCLE's supplementation service, new supplements and revisions are mailed automatically with an invoice. If you do not want to subscribe, please check the opt out option during checkout

Other Formats

MCLE Online Library
With MCLE OnlinePass® subscription only


Types of Intellectual Property
Interviewing the Client
Conducting a Search
Filing and Prosecuting the Application
Trademark Enforcement
Selected Issues
U.S. Customs and Border Protection (CBP)
The European Union Trade Mark
Resources Pertinent to Trademark Practice


Checklist of Preliminary Questions to Determine a Prospective Client’s Needs for Intellectual Property Protection
Checklist for Trademark-Information Gathering
Checklist of Considerations in Ex ParteTrademark Cases
Checklist for Examining a Proposed Trademark
Checklist for Preparing a Trademark Reporting Letter
Checklist for the Application of the “DuPont Factors” to a Determination of Likelihood of Confusion
Checklist of Actions to Take Prior to Filing a Complaint for Trademark Infringement
Checklist: Elements of a Trademark Cease and Desist Letter
Basic Facts About Trademarks
Members of the Madrid Union as of July 31, 2017
Example of Trademark Search Reporting Letter
A Guide to Proper Trademark Use
Cease and Desist Letter
Protecting Your Trademark Abroad: Twenty Questions About the Madrid Protocol
Guide to the International Registration of Marks
© 2018 Massachusetts Continuing Legal Education, Inc. All Rights Reserved.
MCLE | New England® is a registered trademark of Massachusetts Continuing Legal Education, Inc.
10 Winter Place, Boston, MA 02108 | customerservice@mcle.org | PH 800-966-6253 | FX 617-482-9498 | M-F 8:30 am - 5:30 pm
Please read our Privacy Policy and Terms and Conditions. Switch to our regular site.

Product Categories

Practice Area

Upcoming Live Programs + Webcasts

On Demand Programs

Print + eBooks



Product Options

Please wait...