Personal Branding & Business Development for Law Firm Associates

Let’s get down to business—be the master of your own destiny!

  • Product Number: 2190082P01
  • CLE Credits, earn up to:
    3 substantive credits, 0 ethics credits CLE Credit Note
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Includes downloadable supporting materials. $245.00; Sponsor Members $220.50; New Lawyers $122.50 Free for OnlinePass subscribers.
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See Agenda below to purchase individual video segments from this program. Price per video: $65.00; Sponsor Members $58.50; New Lawyers $32.50 Free for OnlinePass subscribers.
  • Product Description
  • Agenda & Materials
  • Faculty
  • Product Description

    Product Description

    Most lawyers dreamed of having their own clients when they went to law school, and of having the phone ring with a client seeking their direction, guidance, and judgment. Unfortunately for most lawyers, clients do not fall from the sky; lawyers have to earn their business. Yet practical training on how to brand, market, and develop clients is typically lacking in the professional backgrounds and legal education of practitioners. This new program helps you master the business generating side of private practice— both the fundamentals and advanced steps. The law is an honorable profession—but also a business. Let’s get down to business! Bring your questions and join the conversation!

  • Agenda

    Agenda & Materials

    Please Note

    MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

  • Faculty


    Michael P. Sams, Esq., Kenney & Sams, PC, Southborough


    Sofia S. Lingos, Esq., Trident Legal LLC, Boston
    C. Max Perlman, Esq., Gunderson Dettmer Stough Villeneuve Franklin & Hachigian LLP, Boston