How to Market from Your Client's Perspective
Start marketing to meet your clients’ expectations
- Product Number: 2200312WAU
- Publication Date: 7/30/2020
- Length: 1 Hour CLE Credit Note
- Copyright: © 2020 MCLE, Inc.
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Product Description
Product Description
Most law firms design intake and marketing programs to ease, what they view, as a burden. Lawyers generally want to spend less time marketing, and more time working on substantive matters—even if the marketing is what generates the work. But, if you own or manage a law firm, it’s possible to market smarter, not harder, by focusing on understanding and meeting the expectations of modern legal consumers and utilizing automation technology where possible. Increase your firm’s intake and conversion by better understanding the needs of legal consumers.
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Agenda
Agenda & Materials
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11:00 am - 11:15 am
Why Your Existing Marketing and Intake Tools Don’t Work
on demand video Add to CartJared D. Correia, Esq., Red Cave Law Firm Consulting , Beverly
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11:15 am - 11:30 am
What Do Legal Consumers Want in 2020?
on demand video Add to CartJared D. Correia, Esq., Red Cave Law Firm Consulting , Beverly
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11:30 am - 11:45 am
What Technology and Processes Should Law Firms Adopt to Meet Consumer Expectations?
on demand video Add to CartJared D. Correia, Esq., Red Cave Law Firm Consulting , Beverly
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11:45 am - 11:55 am
How Can Law Firms Utilize Data to Make Better Decisions About Client Selection?
on demand video Add to CartJared D. Correia, Esq., Red Cave Law Firm Consulting , Beverly
Please Note
MCLE on demand programs are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only through a link included on the on demand program page.
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- Faculty