To observe recommended social distancing measures in response to the current public health crisis, MCLE programs will be presented via webcast through April 2021. Circumstances permitting, in-person programming will resume in summer 2021.
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Persuasive Construction & Delivery of Your Case Narrative

Learn the principles of engagement through communication

  • Product Number: 2200316P01
  • CLE Credits, earn up to:
    6 substantive credits, 0 ethics credits CLE Credit Note
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  • Product Description
  • Agenda & Materials
  • Faculty
  • Product Description

    Product Description

    "David Mann is fantastic. Should be on everyone’s radar."

    "Practical advice in a well-organized way aimed at achieving success. Made me feel empowered to engage the material. Great ideas."

    The best lawyers agree: without skilled delivery, the soundest arguments fail. In this entertaining and compelling program, David Mann focuses on the goal of persuading juries and engaging witnesses by presenting complex material with the ease of conversation. Mann provides you with tools for powerful, engaging presentations, incorporating role-play of opening statements and direct/cross-examination. He also exposes you to sound methods for more complete depositions, stronger closing arguments, and more illuminating client interviews.

    As he does regularly for lawyers preparing for trials across the country and in his popular classes at Loyola School of Law and for the National Institute for Trial Advocacy, David incorporates concepts drawn from his successful career in performance and public speaking. Examine the essentials of storytelling, using past masters as examples, and learn how to use vocal inflection and body language to tell the story between the words.

  • Agenda

    Agenda & Materials

    • 9:00 - 9:30 am

      Principles of Persuasion

      Developing persuasion beyond the logical argument
    • 9:30 - 10:00 am

      Communication Concepts

      Engagement through non-verbal cues
    • 10:00 - 10:30 am

      Managing Voice

      • Emphasis, pausing and pace as persuasive tools
      • How to project vocally, and use natural presence for advantage
    • 10:30 - 10:45 am

      Refreshment Break

    • 10:45 - 11:15 am

      Voice and Body for Witness Interrogation

      • How to deliver questions that engage jurors
      • How to question with sincerity to elicit desired responses from witnesses
    • 11:15 - 11:45 am

      Body Language and Gestures

      How to find a relaxed, personal gestural language and resting position
    • 11:45 - 12:15 pm

      Using a Podium

      • Managing restricted movement for maximum engagement
      • Methods of Rehersal
      • How to efficiently practice statements and examinations
    • 12:15 - 1:15 pm

      Lunch (on your own)

    • 1:15 - 2:00 pm

      Storytelling Goals of the Opening Statement

      • Establishing a dynamic narrative to instantly engage jurors
      • Emphasizing character and motive to animate factual details
    • 2:00 - 2:45 pm

      Youtube Attention Spans and the Visual Mind

      Wording that creates specific visual images and using action language
    • 2:45 - 3:00 pm

      Refreshment Break

    • 3:00 - 3:30 pm

      The Six Elements of Storytelling

      Character Creation, Detail, Structure, Rhetoric, Theme, and Persuasive Wording
    • 3:30 - 4:00 pm

      Great Speeches and the Hollywood Lawyer

      Analysis of the persuasive presentation qualities of master performers
    • 4:00 - 4:30 pm

      Construction of Opening Statements

      Practical Application of the Six Story Components

    Please Note

    MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

  • Faculty


    David Mann, The Professional Education Group, Burnsville