Product Description

Recent updates:

• December 2020

  Dear Subscriber:

  Authored by Deborah J. Peckham, Esq., Mark Schonfeld, Esq., and Brooke A. Penrose, Esq., Trademark Law Practice reflects practical information pertaining to trademark registration and enforcement, on topics including the following:

  • Scandalous, offensive, and disparaging marks. See chapter 1 for discussion of a pair of recent U.S. Supreme Court decisions wherein a portion of 15 U.S.C. § 1052(a) restricting scandalous, offensive, and disparaging marks was struck down as violating the First Amendment of the U.S. Constitution.

  • Distinctiveness. See chapter 3 for a discussion of a 2020 U.S. Supreme Court case that rejected the U.S. Patent & Trademark Office's longstanding policy of finding "generic.com" terms as automatically generic or nongeneric, holding instead that a determination of genericness "depends on whether consumers in fact perceive that term as the name of a class or, instead, as a term capable of distinguishing among members of the class."

  • Clearance search and analysis. In chapter 3, find a checklist titled "Questions to Ask Prior to Commencing Clearance Process," which can be helpful for corporate counsel or internal stakeholders in obtaining valuable information for new brand identification and clearance that can ensure success of the new mark.

  • Cannabis products and paraphernalia; hemp products. Chapter 5 offers a Practice Note for counsel whose clients seek to register marks for cannabis products and related paraphernalia, which the federal government views as unlawful to manufacture, distribute, dispense, sell, or offer for sale. Note the exceptions under the Agriculture Improvement Act of 2018, Pub. L. No. 115-334 (the 2018 Farm Bill), regarding exclusively hemp-based products and goods that contain a specified percentage of THC.

  • Postregistration proof-of-use audit. In chapter 5, find a discussion of the PTO's auditing practices, begun in 2017 and ongoing, with regard to a selection of registrations to confirm that the marks are indeed currently in use in U.S. commerce in connection with all claimed goods and services under the respective registration. The discussion includes practical guidance.

  We at MCLE trust that you will find this book useful in your trademark practice and valuable in keeping your intellectual property law library current.

  Cordially,

  Maryanne G. Jensen, Esq., MCLE Director of Publications

Table of Contents

Chapter 1 expand

Introduction to Trademark Law

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Exhibit 1A

- Glossary of Trademark-Related Concepts Buy Form

Exhibit 1B

- Trademark-Related Resources Buy Form

Chapter 2 expand

Basic Principles of Trademark Law

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Chapter 3 expand

Trademark Clearance Search and Analysis

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Checklist 3.1

- Trademark-Related Questions to Ask Prior to Commencing Clearance Process Buy Form

Exhibit 3A

- Trademark Request Form (Internal/Corporate) Buy Form

Chapter 4 expand

Trademark Registration Practice

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Checklist 4.1

- Reasons for Trademark Application Refusal Buy Form

Exhibit 4A

- New Trademark Application Filing Checklist Buy Form

Chapter 5 expand

Trademark Registration Maintenance

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Chapter 6 expand

Trademark Enforcement and Defenses

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Chapter 7 expand

TTAB Opposition and Cancellation Proceedings

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Chapter 8 expand

Trade Dress

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Chapter 9 expand

Trademarks in Transactions

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Chapter 10 expand

Special Issues Relating to Trademarks: The Internet, New Technologies, and Developments in the Intersection of the Lanham Act, Product Labeling, and Deceptive Advertising

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Chapter 11 expand

International Trademark Protection

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