Product Description

Every day potential clients are looking for lawyers to assist them with their legal needs. While some may find lawyers through word-of-mouth referrals, many potential clients rely on marketing materials to find the right lawyer for their needs. And, in today’s online world, most potential clients will look to the Internet first, expecting to find websites, reviews, and social media profiles. As a result, a lawyer’s online presence is essentially your first communication with potential clients and with the public in general. Your approach to those communications can bolster your reputation or damage it. As the internet has increased the methods you can use to communicate, it has also increased the ways in which you can run afoul of your ethical obligations.  

Join our experts to discuss the ethical rules that apply to lawyer marketing, with an emphasis on online marketing and social media, along with some practical guidance to inform your marketing strategies

Agenda & Materials

• 1:00pm - 1:05pm

  Welcome and Introduction

  Heather L. LaVigne, Esq., Office of Bar Counsel, Massachusetts Board of Bar Overseers , Boston
  
• 1:05pm - 1:35pm

  Advertising Rules

  Katherine L. Kenney, Esq., Peabody & Arnold LLP , Boston
  
• 1:35pm - 2:05pm

  Other Ethical Considerations

  Heather L. LaVigne, Esq., Office of Bar Counsel, Massachusetts Board of Bar Overseers , Boston
  
• 2:05pm - 2:30pm

  How to Use Social Media in Marketing

  Christopher F. Earley, Esq., Law Office of Christopher Earley , Boston
  

Please Note

MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

Chair

Faculty

Fees

• $157.50 - MCLE Sponsor Member
• $87.50 - New Lawyer
• $87.50 - Pending Admittee
• $87.50 - Law Student
• $87.50 - Paralegal
• $175.00 - All Others

To apply for a need-based scholarship for this program, email scholarships@mcle.org.

Available FREE with an MCLE OnlinePass^® subscription.