Every day potential clients are looking for lawyers to assist them with their legal needs. While some may find lawyers through word-of-mouth referrals, many potential clients rely on marketing materials to find the right lawyer for their needs. And, in today’s online world, most potential clients will look to the Internet first, expecting to find websites, reviews, and social media profiles. As a result, a lawyer’s online presence is essentially your first communication with potential clients and with the public in general. Your approach to those communications can bolster your reputation or damage it. As the internet has increased the methods you can use to communicate, it has also increased the ways in which you can run afoul of your ethical obligations.
Join our experts to discuss the ethical rules that apply to lawyer marketing, with an emphasis on online marketing and social media, along with some practical guidance to inform your marketing strategies
MCLE webcasts are delivered completely online, underscoring their convenience and appeal. There are no published print materials. All written materials are available electronically only. They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.