Product Description

New England's premier marketing conference returns for 2016, and it's even more super than last year. Get your annual marketing check-up with our local and national experts. We've got networking opportunities—we've got all the hot topics—we've got the best speakers. All we're missing is you!

Register today to:

• Step up your local search game
• Get your website right
• Control online reviews
• Crush content
• Strike the best profile 

Gold Sponsors:

Silver Sponsors:

Tabletop Sponsor:

In Collaboration With:

Marketing Partners:

• Association of Legal Administrators (ALA) • Attorney at Work • Barnstable County Bar Association • Boston Bar Association (BBA) • Franklin County Bar Association • Hampden County Bar Association • Hampshire County Bar Association • Massachusetts Bar Association (MBA) • Massachusetts Black Lawyers Association • Massachusetts Employment Lawyers Association • Massachusetts LGBTQ Bar Association • Social Law Library • Starting Out Solo (SOS) • Women’s Bar Association (WBA)

Agenda & Materials

• 9:30 - 9:45 am

  Basics of the ADA, Reasonable Accommodations, and the Interactive Process

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  Janette A. Ekanem, Esq., Atrius Health , Newton
  
• 12:30 – 1:30 P.M.

  Lunch (on your own)
• 9:45 - 10:30 am

  What May Trigger the Interactive Process?

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  Simone R. Liebman, Esq., Massachusetts Commission Against Discrimination, Commonwealth of Massachusetts , Boston
  
• 10:30 - 11:15 am

  Best Practices for Seeking and Conducting the Interactive Process

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  Janette A. Ekanem, Esq., Atrius Health , Newton
  
• 11:15 - 11:25 am

  Break
• 1:30 – 2:30 P.M.

  Panel: Local Search Hero

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• 11:25 - 11:45 am

  What is Considered a "Reasonable" Accommodation?

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  Ellen J. Messing, Esq., Messing, Rudavsky & Weliky, PC , Newton
  
• 11:45 - 12:15 pm

  Accommodations for Emotional Disabilities

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• 2:30 – 3:00 P.M.

  Networking Reception

  Ellen J. Messing, Esq., Messing, Rudavsky & Weliky, PC , Newton
  
• 12:15 - 12:30 pm

  "Ask the Experts" Q&A Session and Key Takeaways

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  Panel
  
• DAY TWO
• DAY TWO
• 9:00 – 9:30 A.M.

  Breakfast
• 9:30 – 10:30 A.M.

  Keynote Address by FindLaw: Your Next Client Wants to Hire You—Now!

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• 10:30 – 11:15 A.M.

  Panel: Styling and Profiling

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• 11:15 – 11:45 A.M.

  Networking and Refreshment Break
• 11:45 – 12:45 P.M.

  Keynote Address by How to Manage a Small Law Firm: Know your Market

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• 12:45 – 1:45 P.M.

  Lunch (on your own)
• 1:45 – 2:30 P.M.

  Panel: Websites, Well-Done

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• 2:30 – 3:00

  Networking Reception

Cochairs

Faculty